Här kommer det att stå:

What an About Us page is really for

What an ’About Us’ page should be is a goal-oriented sales page, one that focuses on highlighting the biggest selling points of your story and brand at the top of the page, making a strong first impression on curious customers

About Us page is the ideal place to accommodate a number of objectives:

• Communicate the story of your business and why you started it.
• Describe the customers or the cause that your business serves.
• Explain your business model or how your products are made.
• Put a face to your business, featuring the founders or the people on your team.
• Incorporate persuasive content (e.g., an explainer video, data visualizations, links to blog posts) that might otherwise clutter your homepage.

[FOUNDERS] started [COMPANY] because [EXPLAIN PROBLEM IN YOUR INDUSTRY].

That’s why [DESCRIBE JOURNEY TO SOLUTION].

Along the way, [SHARE MILESTONES AND WINS].

We want to be [STATE YOUR MISSION GOING FORWARD].